SimplySell

SimplySell is an innovative, technology-driven platform designed to help housing associations manage stock optimisation programmes efficiently and discreetly. By connecting sellers directly with institutional buyers, local authorities, housing associations, charities, and impact funds, SimplySell ensures a seamless, controlled, and strategic property sale process, whilst helping  keep stock in the public and social housing sector to continue to benefit communities they were originally built to serve.

Unlike traditional sales methods, SimplySell eliminates the uncertainty of auctions and open-market sales, providing speed, certainty, and market-driven outcomes while maintaining transaction confidentiality.



Key benefits of SimplySell

Speed and certainty

Our efficient, AI-powered platform accelerates transactions, providing sellers with confidence and control over the process.

Direct access to institutional buyers

SimplySell connects sellers with pre-qualified, well-capitalised buyers, including local authorities, housing associations, charities, and impact funds, ensuring relevant and reliable transactions succeed.

Maximised value with minimal effort

Achieve fair market value without the hassle of traditional sales routes, while our tech-driven approach ensures a streamlined experience.

Cost-effective and transparent


A clear, structured fee model benefits both buyers and sellers, eliminating unnecessary costs and complexity.

Key features

Instant listings and guide price

The platform allows housing associations to upload and list properties quickly and efficiently, creating an instant guide price for each property.

Instant likelihood of matched buyers

SimplySell connects sellers directly with buyers and features a “probability of sale” indicator, showing you at a glance how likely a property is to sell based on registered SimplyFind buyer’s requirements, helping you focus on the most promising opportunities.

Document storage and sharing

Easily upload and share relevant documents like floor plans, photos, and EPCs with potential buyers.

Customisable listings

Housing associations have complete control over the property listings, including the ability to add specific details, photos, and terms.

Get in touch to learn more

With SimplySell, you gain a trusted, industry-leading partner backed by SimplyPhi’s expertise, delivering a smarter, more strategic way to sell.