Market Analysis

At SimplyPhi, technology is at the heart of everything we do.

The SimplyPhi technology platforms bring together market intelligence from a wide range of online sources, layered with our own verified, on-the-ground data. By applying machine learning, we generate real-time heat maps, housing market analysis, and property valuations, pinpointing what to buy, where to buy, and when.

But it doesn’t stop there. Our platforms also analyse different rental models, allowing investors and partners to run yield calculations and other financial due diligence across the entire housing market. Combined with demographic demand data, this gives a comprehensive view of where financial returns and social impact align.

Whether you’re a local authority planning strategic acquisitions, or an investor seeking scalable opportunities, our data-led approach removes guesswork, enabling faster decisions, smarter investments, and better outcomes.

The benefits of working with SimplyPhi

Targeted property identification

Our real-time market analysis pinpoints high-potential properties by blending online listings with local insight, ensuring each opportunity is aligned with your housing needs and standards.

Evidence-based decision making

We turn complex market data into clear insights, giving local authorities and investors the confidence to make faster, data-backed decisions with full transparency.

Integrated demographic demand analysis

By layering in government and open-source demographic data, we identify areas of greatest housing need, helping clients align investment decisions with social impact.

Accurate yield and affordability modelling

Our platform analyses multiple rent models and overlays financial data to project yield, viability, and affordability, ensuring that every acquisition is financially and operationally sound.

Live heatmaps and valuation tools

With proprietary tools built by our in-house data scientists and software engineers, we provide visual heat maps and live valuations that surface the most relevant locations for acquisition, regeneration, or leasing programmes.

Continuous market monitoring

Our systems track evolving market conditions and policy changes in real-time, so you’re never making decisions based on outdated data, and always a step ahead.

How we do it

Our approach to market analysis combines cutting-edge technology, in-house expertise, and layered data intelligence. We aggregate property listings, rental trends, pricing data, and planning information from a wide range of trusted online sources, and enrich it with our own primary data from on-the-ground teams. Our data scientists and software engineers use advanced algorithms and machine learning to transform this raw information into real-time insights, including heat maps, yield projections, and demand modelling. By integrating demographic data, housing need indices, and government datasets, we deliver highly targeted, location-specific analysis that empowers our clients to make faster, smarter, and more impactful decisions.

Ready to make data work for you?

Get in touch to access our market insights and see how our analysis can support the delivery of your next housing programme, at pace and scale.

Data-driven insights for faster, smarter decision making

Market analysis