Place-based communities, delivering returns

How we support institutional investors and real estate funds

Traditionally institutional investors have been limited to acquiring multi-unit residential blocks to achieve their volume ambitions within UK affordable housing. The problem is high density blocks of flats or housing schemes are not always suitable for households in need of affordable homes.

We are able to offer a compelling alternative to institutional investors by demonstrating a proven track record of acquiring portfolios of housing on a property-by-property basis, both at pace and more importantly at scale.

Private funding can now be invested in volume across a high quality, pepper-potted, affordable housing portfolio in the neighbourhoods and to the desired specification of the local authority or housing association. SimplyPhi’s model not only addresses housing shortages but also preserves the character and cohesion of local neighbourhoods.

We are also able to provide true measurable impact in two ways. We create social impact by default delivering the homes we create, providing much-needed social and affordable housing for vulnerable households. On the environmental front, we drive sustainability through refurbishment initiatives and EPC (Energy Performance Certificate) enhancements, ensuring the homes meet higher energy efficiency standards, than when first acquired and thereby improving the built environment.

Alongside this impact, our investor partners are attracted by the longer-term predictable cash flows generated by the affordable housing portfolios we create. 

Given the above qualities, we are able to attract institutional investors seeking to deploy.

This lower risk for the investors is matched by lower financial return expectations that enable the underlying rental levels of our homes to be set at discounted market rent, that can be lowered further by incorporating available grant funding.

By aligning institutional capital with a granular, community-focused approach, we offer investors the opportunity to achieve long-term, stable returns while making a measurable difference where it matters most.