Simplifying complexity, creating balance
At SimplyPhi, our name says it all. We simplify the complex challenges of affordable housing delivery, helping our clients acquire homes quickly and efficiently, while enabling access to private capital where it’s needed most.
The “Phi” in our name is a deliberate nod to the golden ratio—a symbol of balance and harmony. It reflects our mission: to bring equilibrium to the housing system by connecting public and private sectors, making housing more affordable, transparent, and fair.
We are a fast-growing team of 40 specialists, based in Woking, England and Indore, India. Our people bring deep expertise in property, finance, technology, and public sector housing—working together to deliver meaningful results for local authorities and communities across the UK.
As a certified B Corporation, we are proud to be a profit with purpose company. Every decision we make is driven by impact—creating safe, warm homes for those most in need, and helping local authorities meet the challenge of the housing crisis with confidence.
At SimplyPhi, we believe housing delivery can be smarter, fairer, and faster, and we are starting to prove it.
Why ‘Phi’? It’s about balance…
Phi (pronounced /’fai/ to rhyme with pie, fly and try) is the 21st letter of the Greek alphabet and is written φ or Φ. In mathematics, Phi has some very special attributes, and is used to represent the Golden Ratio which is approximately equal to 1.61; in the same way that it’s more famous ratio-cousin, Pi (π) is approximately equal to 3.14. We chose Phi as our company name because we could see that to make a significant difference in helping to resolve the affordable housing crisis in the UK, it was going to require the bringing together of both the public sector and the private sector in a perfectly balanced way.
Our values
Our Values reflect the behaviours that shape the tone of how we work with each other, our customers and our partners. Company values are the standards that guide the way we do business. They sum up what our business stands for, influences the organisational culture and drives how and why we do the things we do. While business plans and strategies may change, the core values of our business will remain the same.
Accreditations and certifications
We are an ethical and responsible business and a fully certified B Corp which means we join a growing group of companies reinventing business by pursuing purpose as well as profit, and formally committing our company to strive for goals beyond just shareholder profit and focus on building a more inclusive and sustainable economy.
We have adopted the Impact Management Project Framework and the Sustainability Reporting Standard for Social Housing to ensure our investment intentions are clear, our incentives are aligned, and there is transparency and accountability to all stakeholders, including residents.
Our fabulous team
Our two offices based out of Woking, England and Indore, India work cohesively together to help ensure we achieve our goals of delivering more affordable homes to our partners.
Let’s solve the housing crisis together
If you’d like to learn more about how we can partner with you and collaborate to turn the tide on our housing crisis, please get in touch. Together we can truly make a difference.